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Wayne State University School of Medicine Hosts Brain Awareness Day at the New Detroit Science Center

DETROIT, March 13, 2002 -- What's on your mind? Find out on Brain Awareness Day, sponsored by Accenture, at The New Detroit Science Center. The Wayne State School of Medicine’s Cellular and Clinical Neurobiology Department will host some mind-boggling activities in the Science Center’s Events Lobby on Saturday, March 16, from 10:30 a.m. to 6 p.m., designed to explore the wonders of the brain.

Activities will include the dissection of real human brains, memory tasks, dyslexia chambers and visual processing activities. Brain Awareness Day is a nationally-recognized event designed to improve the understanding of the brain with an emphasis on neuropathology, psychiatry and a general understanding of how the brain works.

“The Cellular and Clinical Neurobiology Program presents the wonders of the brain and the contribution of neuroscience research to general health and well-being. Brain Awareness Day allows the public to hear and see, first-hand, how the brain works,” said Christian Kreipke, Brain Awareness Day Organizing Committee.

“Our brains produce one of the greatest assets we have – new ideas.  Accenture is proud to sponsor Brain Awareness Day at The New Detroit Science Center because we believe in the importance and power of a single idea,” said Accenture Partner Bob Denner.

Accenture’s support of Brain Awareness Day is the latest evidence of its commitment to bringing the wonders of science and technology to children throughout Metro Detroit. In 2001, Accenture provided significant support of the dazzling Waves and Vibrations Laboratory, one of the Science Center’s five exhibit laboratories that incorporate lessons based on the State of Michigan Curriculum Framework for Science Education. 

Admission to Brain Awareness Day activities is free with the purchase of general admission to the Science Center. For more information, call 313-577-8400.

The Science Center opened in July 2001 to capacity crowds. Located in the heart of Detroit’s Cultural Center, the Science Center features 110,000 square feet of scientific exploration. It can serve 500,000 visitors each year with an estimated first-year attendance of more than 350,000 visitors. The original Detroit Science Center, founded by Detroit businessman and philanthropist Dexter Ferry nearly 30 years ago, was among the first centers for scientific exploration and learning in the country that included an IMAX^Ò Dome Theatre. Plans to transform the Science Center into a leading center for science education began in late 1998. In December 1999, the Science Center broke ground on its $30 million expansion and renovation. For more information on The New Detroit Science Center, membership or fundraising opportunities, please call 313-577-8400 or visit the website, www.detroitsciencecenter.org.

With more than 1,000 medical students, WSU is among the nation's largest medical schools. Together with the Wayne State University Physician Group, the school is a leader in patient care and medical research in a number of areas including cancer, genetics, women and children's health and the neurosciences.

Accenture is the world's leading management and technology services organization.  Through its network of businesses approach -- in which the company enhances its consulting and outsourcing expertise through alliances, affiliated companies and other capabilities -- Accenture delivers innovations that help clients across all industries quickly realize their visions.  With more than 75,000 people in 47 countries, the company generated net revenues of $11.44 billion for the fiscal year ended August 31, 2001.  Its home page is www.accenture.com.